Start with one audience, one main action, and a short list of useful destinations. Add more only when they serve a clear purpose.
A link-in-bio page is a single destination that connects your social profiles to your work, shop, newsletter, or booking page. Its job is to help someone who has just discovered you decide what to do next. You do not need a complicated funnel to begin. You need a recognizable identity, a clear promise, and working links.
1. Choose the action that matters this month
Write down what you want a visitor to do after arriving. A photographer might want project inquiries. A maker might want people to shop a new collection. A writer might want newsletter subscriptions. Your page can support several interests, but giving them all equal prominence makes your priorities harder to read.
Choose a primary destination before choosing colours. Ask whether it matches the content sending people to your page. If your social post promises a workshop, that workshop should be easy to find when someone follows the link.
2. Make the introduction specific
Use the name and image people recognize from your other channels. In the bio, explain what you make or who you help. A useful starting formula is: what you do, who it is for, and what is available now. Remove any phrase that could describe almost anyone.
Example: an independent designer
- Alex Rivers Studio
- Brand identities and websites for independent shops.
- Booking new projects for January.
3. Put the most useful links first
Start with three to five destinations as a practical editing constraint, not a universal rule. Place your current priority first, evidence of your work second, and a lower-commitment way to stay in touch next. Use headings if you need separate groups for customers and collaborators.
Write button labels that explain the destination. ‘Explore the spring collection’ is more informative than ‘Click here.’ If the link opens a PDF, a booking calendar, or an external shop, make that expectation clear.
- Primary action: inquire about a project, shop, or register.
- Supporting proof: portfolio, useful example, or product details.
- Stay in touch: newsletter or a relevant social channel.
4. Build it, then test the real page
In Links2, create an account, choose an available handle, and add your name, bio, and links in the editor. Pick a theme and adjust your colours and button shapes. Use text, headings, or images where they help explain the choices. Save your changes and publish when the page is ready.
Open the published address on your phone. Tap every destination while signed out of the services you use. Check that a visitor can understand your first screen, read the labels, and complete the main action without needing your account permissions. Preview mode alone will not catch a private booking link or a checkout that no longer works.
5. Review it when your priorities change
Add the published address to your social profiles and other places people find you. After a useful period of traffic, look at which links receive clicks. A quiet link is a prompt to investigate its label, relevance, and placement; it is not proof that the offer has failed.
Keep a simple maintenance routine: remove expired promotions, check availability, and update the first link when your current priority changes. Your page should reflect what a visitor can actually do today.